TWITTER is a 15 years old company that started with an idea, and a handful of unpaid, and hopeful, developers. Like all startups, it was a gamble, and it paid off. TWITTER exploded in popularity and has become a financial power with an annual revenue of approximately 3.5 billion. Just like Facebook, Cheerios, Coke, and The Pet Rock, people liked it and invested their time and money. There’s no evil conspiracy. Simple business: design, pitch, fund, develop, release, grow, dominate.

Welcome to America.

Remember MySpace? You were such a looser to not be on MySpace. How many dozens of apps and offerings has Google launched that had their day and are no more, as a more desirable offering entered the market. Competition allows for the smallest idea to grow, and the biggest to fade. This is is Schumpeter’s idea of Creative Destruction: that new ideas absorb and grow upon the old.

Right now, like RIGHT NOW, there are so many options to choose from in social media and marketing, web browsers and email offerings. We are not victims. Was it so hard to move from Hotmail to Google? Any regrets on dumping your flip for a smart, or figuring out SKYPE? Take your energy, time, and money, and find that new product and service you believe in and don’t look back. The revolution you are looking for is switching service providers, changing banks, choosing a phone company that is more aligned with your values. Marching, yelling, burning, and fighting, is often times and empty motion.

Make new friends, make different choices with your daily spending…STOP USING AMAZON…for example, DELETE YOUR FACEBOOK ACCOUNT…for example, and find new ways to shop, new social media platforms to enjoy. Don’t get mad- get busy- reinvest your money and energy, and grow a whole new world. Creative Destruction is the way of the world.